In June 2026, 2D House became the first rental service in North America to offer the ZEISS Aatma lenses. The initial batch was quickly rented out, indicating the high demand for this new optical technology.
Securing the exclusive rights to this lens set marked a significant achievement for 2D House. It enhances the range of gear available, positioning the company as a premier destination for filmmakers and commercial producers who require state-of-the-art cinema tools.
The ZEISS Aatma full-frame primes redefine cinematic optics by blending the emotional depth of classic Zeiss lenses with cutting-edge optical advancements. This set of nine T1.5 primes, ranging from 18mm to 135mm, is known for its gentle skin tone rendering, seamless focus transitions, and distinctive soap-bubble bokeh. The lenses ensure consistency across focal lengths and include Zeiss eXtended Data (XD) and CinCraft ecosystem integration, making them ideal for visual effects, camera tracking, and virtual production.
David Dvir, founder and CEO of 2D House, expressed his enthusiasm for the Aatma lenses, stating, “It’s been a long time since a major manufacturer released a set that excites me this much. They stand in a class of their own.” With experience in both still and motion photography, Dvir was impressed by the test footage of exterior scenes, highlighting the difficulty of distinguishing between foreground and background. He praised the lenses’ unique bokeh for enhancing depth perception, which he finds tremendously appealing.
Following their arrival in June 2026, the Aatma lenses were swiftly rented out. Looking forward, 2D House anticipates these lenses will become a favored choice for various production types, especially commercials and streaming content, where reliability and aesthetic appeal are crucial. “Clients have compared them to Super Speeds,” Dvir notes, but he insists they offer much more. “They introduce a fresh and versatile element that elevates creative possibilities for our clients. Zeiss has truly excelled with these lenses.”
