In early June 2026, the highly anticipated ZEISS Aatma lenses made their debut at 2D House, marking a significant milestone. As the first rental house in North America to provide these lenses, 2D House has enhanced its extensive collection of filmmaking gear, solidifying its reputation as a premier destination for filmmakers and commercial producers in search of top-tier cinematic technology.
The Aatma lens series redefines cinematic optics by combining the classic Zeiss lens “soul” with advanced optical engineering, meeting the rigorous demands of contemporary cinematography. This set of nine T1.5 prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm) excels in capturing soft skin tones, smooth focus transitions, and stunning soap-bubble bokeh, while maintaining consistency across all focal lengths. Additionally, the integration of Zeiss eXtended Data (XD) and the CinCraft ecosystem ensures these lenses are optimized for visual effects, camera tracking, and virtual production workflows.
David Dvir, the founder and CEO of 2D House, expressed his enthusiasm for the Aatma lenses, stating, “These lenses are a game-changer from a major manufacturer. They belong to a category of their own.” Dvir, with his background in both still and motion photography, was particularly impressed by the test footage of outdoor scenes. He noted, “Capturing exterior foliage is notoriously challenging, especially when trying to differentiate between foreground and background. The Aatma’s unique bokeh effect beautifully separates these planes in a way that is visually striking.”
Since their arrival in June 2026, the Aatma lenses have quickly become sought after for rental, and 2D House anticipates their popularity to rise across various production types, including commercial and streaming projects where both reliability and aesthetic distinction are crucial. “People have compared them to Super Speeds,” Dvir mentioned, adding, “but they offer something innovative and adaptable, elevating the creative possibilities for our clients. Zeiss has truly outdone themselves.
